I get the reasoning but anything like that would just be abused to enshittify things further with unblockable ads and enforced DRM on everything. At least with the open standards there is the ability to adblock and manipulate certain annoyances at a browser level
There is probably a lot of creative accounting happening with a lot of those types of numbers. Any Disney + ad that has something to do with the Acolyte probably gets counted in that total. Countless examples of movies and shows with way smaller budgets that end up looking a lot better than most of the recent Disney slop.