The answer is that corporations absolutely resent customers having standards.

In an ideal world, to them, you just hand them your paycheck and passwords and keys to your house directly in exchange for nothing.

That’s what enshittification is: the slow, inevitable frog boiling rise towards that reality where consumers have absolutely no standards, and are completely comfortable with being an exploited resource, even thankful for the opportunity to be exploited. You already see that shit with Games Cash Shops as a service. All you have to do is put the skeleton of a game in there and you will instantly have a conditioned audience of goobers willing to die for you.