Knowing those two, they probably love the irony of a corporation paying money to use RTJ’s anti-capitalistic, transgressive songs in an ad, let alone a brand like Cadillac.
That’s a good point. I’m familiar with the concept, but didn’t realize it had been formalized so distinctly, so I suppose you’re right.
It’s interesting, though, because one would think that’s there’s always going to be a balancing act between wanting to make your message more well known and wanting to keep it unadulterated.
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Knowing those two, they probably love the irony of a corporation paying money to use RTJ’s anti-capitalistic, transgressive songs in an ad, let alone a brand like Cadillac.
But hey, it’s “ju$t” money
https://en.m.wikipedia.org/wiki/Recuperation_(politics)
I’d like to think they are smart enough to not be happy about their transgressive ideas being recuperated.
That’s a good point. I’m familiar with the concept, but didn’t realize it had been formalized so distinctly, so I suppose you’re right.
It’s interesting, though, because one would think that’s there’s always going to be a balancing act between wanting to make your message more well known and wanting to keep it unadulterated.
That’s a DJ Shadow track featuring Run The Jewels.
For obvious reasons only the music is used.
True. Oddly enough I’ve been a DJ Shadow fan since discovering Endtroducing in the late 90s
Also RTJ’s stuff has been featured in other commercials.
You got it, Betty.
(That’s a deep cut user avatar, Betty)
Eeeeeeevill Betty