(Bloomberg) -- Reddit Inc. spent more than a decade known as the internet’s edgy bulletin board, a site where mostly anonymous users could post memes and share wild opinions on topics ranging from investing advice to Taylor Swift’s love life. It was also a service many advertisers tended to avoid.Most Read from BloombergSydney Central Train Station Is Now an Architectural DestinationChicago Overcomes DNC Skeptics With Calm, Parties and SunNazi Bunker’s Leafy Makeover Turns Ugly Past Into Urban E
  • @deranger
    27•24 days ago

    Reddit is winning over advertisers by showing that it’s different than other internet platforms, which often rely on users’ identities and personal information to target ads. Instead, Reddit is targeting people based on their interests, relying on the site’s deeply detailed communities — called subreddits — to match advertisers with potential customers.

    Knowing which subreddits I’m following IS using my data, assholes.

    Edit: I’m probably wrong about what they’re doing, see below.

    • @[email protected]
      17•24 days ago

      I don’t see where it says they’re using your data to see which subs you’re following. It says they’re matching advertisers to subs. E.g. you visit mechanical keyboards you get mechanical keyboard ads…

      I mean that most definitely are using your data, but that is not a prerequisite for what the article is about.

      • @deranger
        9•24 days ago

        Ah, fair enough. I see that’s likely the case now.

    • @Shiggles
      5•24 days ago

      Is it? I know it goes further than this, but the idea of serving ads based off what users are subscribed to feels like one of the least awful ways this could be implemented. The same way your feed is generated, your pool of ads is drawn. It feels wrong to say this, but this doesn’t really bother me.