STOCKHOLM, Sept 25 (Reuters) - Vienna-based advocacy group NOYB on Wednesday said it has filed a complaint with the Austrian data protection authority against Mozilla accusing the Firefox browser maker of tracking user behaviour on websites without consent.
NOYB (None Of Your Business), the digital rights group founded by privacy activist Max Schrems, said Mozilla has enabled a so-called “privacy preserving attribution” feature that turned the browser into a tracking tool for websites without directly telling its users.
Mozilla had defended the feature, saying it wanted to help websites understand how their ads perform without collecting data about individual people. By offering what it called a non-invasive alternative to cross-site tracking, it hoped to significantly reduce collecting individual information.
Why should we give advertisers any data at all, I don’t get it? I agree it’s better than how tracking is being done today, but why create a tool to distribute information about my behavior across different sites (yes, anonymized)?
Because hosting costs money, and sustainable services need revenue sources.
News we read was put together by a team of journalists, editors, etc.
Video streaming takes a lot of storage, bandwidth, processing, licensing.
And so on.
Price gouging is bad, but reasonable income is necessary.
Billboard ads that don’t target users and don’t track effectiveness are dangerous financially for advertisers, and would pay much less to ad hosters.
Anonymous, aggregated tracking is a healthy compromise.