I think this will be readable to non-members? I’m at least going to repost the first bit, and if people can’t access, I’ll copy pasta the whole thing.

Trump’s running a Billboard Lawyer campaign

I’m sure you’ve seen those big billboards for plaintiffs’ attorneys: for whatever reason, there are usually lots of them out near the airport. They usually look something like this:

These billboards are not advertising that the attorney is a nice guy. Because you don’t want a nice guy. You’re not trying to win a popularity context. You’re trying to win a lawsuit. You want someone aggressive. Hit back! Get the Gorilla, whatever that means. In fact, you probably expect the plaintiff’s attorney to be a little bit of an asshole. But he’s your asshole. He’s on your side.

You know who this reminds me of?

  • xmunk
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    10 hours ago

    It’s an interesting take, I guess… but when I’ve needed a lawyer, I actually prioritize niceness. You’re going to be working with them for a long time (and talking to them a lot), and, personally, I think “detail oriented” is a lot more valuable than “aggressive”.