Tesla Cybertruck appears to be facing significant sales challenges. After initial hype faded, and over a million reservations turned out to be as real as unicorns, Tesla is now enabling leasing options and free upgrades to move its inventory of the futuristic pickup truck. The company’s recent silence on the Cybertruck, even omitting it from their earnings call, speaks volumes about the situation.
Tesla initially projected sales of 500,000 Cybertrucks annually and established production capacity at the Giga Texas for 250,000 units per year. After working through the initial reservation backlog with fewer than 40,000 deliveries, the automaker is now struggling to sell the remaining vehicles.
It’s the price. I want a truck, not a Cadillac with a bed. A truck is meant for work not be a pavement princess. $50k was already high and the truck market is still stupid on price with most trucks going over $60k and Cybertruck starts at $75.5k. If the price was what Elon said when he announced the Cybertruck, it would be flying off the shelves $40k
And that certainly ain’t no Cadillac.
As and when announced, it would have been one of the cheapest EVs. I’m not interested in a truck, but that announced price and done of the technology they promised, were very tempting. However now we see how preorders based on just an announcement are risky
Exactly, they were taking reservations at the $40k price for a really long time. I was looking to buy an EV in 2021 and at that price, it was significantly cheaper than anything being sold. I laughed at how fucking ugly the thing was, but it was so cheap that I didn’t hesitate to put down a reservation.
Then when it was released, it was like $100k. Ain’t no way am I paying that for that piece of shit. And in the meantime, Elon went full on Nazi. I could kind of ignore his dumbfuckery back in 2021 but not now.