For example, Britain’s national mapping organisation’s brand is associated in our national consciousness with going to a small shop in a quaint village to get a map showing how to walk up a mountain. It’s called Ordnance Survey. If that sounds like Artillery Research to you, that’s because the project started because the king wanted to know how to accurately bomb Scotland.
The aviation industry can absorb a whole lot of sin before they’re on equal danger footing with automotive, if for no other reason than sheer volume. Most people, unless you fly constantly for work, get on a plane once a year or less. Most people drive to work almost every day. Roads have traffic, the skies do not (at least, not nearly to the same extent, midair collisions can happen but they’re rare).
I have no doubt the skies are about to become noticeably less safe, but they’ve got a looooot of catching up to do before they dethrone the automobile as one of the top 3 leading causes of death in America.