OnlyFans owner Fenix International Ltd is in talks to sell the porn-driven company to an investor group at a valuation of around $8 billion, three sources familiar with the matter told Reuters. The group is led by the Forest Road Company, a Los Angeles-based investment firm, the sources said. Reuters could not identify the investors in the group.
The investor group and current deal value have not previously been reported.
In the year ended November 2023, the company generated $6.6 billion in revenue, according to a filing with British regulators. That is up from $375 million in 2020, and this rapid growth has attracted investor interest.
While profitability is key, revenue are actually extremely important. Case in point; many of the American tech companies that initially focus on scale/market share to the detriment of all other indicators.