I hope this isn’t seen as an advertisement, because I think it’s just legitimately of interest to anyone who likes RPGs a lot (and I certainly don’t work for Bundle of Holding). It’s like Humble Bundle if it focused entirely on RPG content and there’s a lot of genuinely good deals tossed around that would never show up on Humble.
It’s been around much longer! Plus there was some idiocy on Reddit when people would point the existence of the bundle, i forget what, but the creators needed to explain to people that yes, this is real.