I’m in marketing, I subscribe all all marketing new sources, I run a martech stack of a bunch of different channels: paid 3rd party syndication, search intent, ecosystem intent, technographics, firmographics, psychegraphics, funding round research, paid and organic social, paid and organic SEO, display, video, in app placements, new hiring intent… none of these platforms offer me “conversational intent”
so it’s only usage would be if
a) you are already cooked (or server side ID’d)
b) your conversation procs a buying intent signal for an affinity cluster
c) they secretly inject that signal into the data and obfuscate its source
well, now you just have worse data that’s also illegal. So what’s the motivation?
I’m in marketing, I subscribe all all marketing new sources, I run a martech stack of a bunch of different channels: paid 3rd party syndication, search intent, ecosystem intent, technographics, firmographics, psychegraphics, funding round research, paid and organic social, paid and organic SEO, display, video, in app placements, new hiring intent… none of these platforms offer me “conversational intent”
so it’s only usage would be if
a) you are already cooked (or server side ID’d) b) your conversation procs a buying intent signal for an affinity cluster c) they secretly inject that signal into the data and obfuscate its source
well, now you just have worse data that’s also illegal. So what’s the motivation?