BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

  • ocassionallyaduck@lemmy.world
    link
    fedilink
    English
    arrow-up
    13
    arrow-down
    3
    ·
    1 year ago

    More like “if this car is otherwise the best option, I’ll go for it, but your policies are actively having me court your compeititors and damaging brand loyalty.”

    • Kerfuffle
      link
      fedilink
      English
      arrow-up
      10
      arrow-down
      1
      ·
      1 year ago

      Maybe. I feel like it’s going to be kind of hard to make them care if you’re still buying their product though.

    • grue@lemmy.world
      link
      fedilink
      English
      arrow-up
      4
      ·
      edit-2
      1 year ago

      It is never “otherwise the best option” because abusive tactics like this are instantly and totally disqualifying. Period.

      The line must be drawn here.