The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

  • ocassionallyaduck@lemmy.worldEnglish
    133·
    1 year ago

    More like “if this car is otherwise the best option, I’ll go for it, but your policies are actively having me court your compeititors and damaging brand loyalty.”

    • KerfuffleEnglish
      101·
      1 year ago

      Maybe. I feel like it’s going to be kind of hard to make them care if you’re still buying their product though.

    • grue@lemmy.worldEnglish
      4·
      1 year ago

      It is never “otherwise the best option” because abusive tactics like this are instantly and totally disqualifying. Period.

      The line must be drawn here.