The lawsuit argues that Google has effectively ‘bought’ the UK mobile phone search engine market. Google forced mobile phone handset manufacturers to pre-install the Google Search and Google Chrome browser apps on devices that use Google’s Android operating system in order to obtain a licence to use Google Play.
Google also unlawfully paid billions to Apple to ensure that it was the default search engine on iPhones and other devices that used Apple’s iOS operating system. In 2019, Google paid £1.2 billion to Apple in the UK to be the default search engine on the Safari browser.
It is claimed that Google has used its market dominance to effectively charge advertisers over the odds. Costs were then passed on to such an extent that all consumers ended up paying higher prices for goods and services sold by brands that have advertised on the platform.
Maybe so but it’s still a step in the right direction. Legal precedent is important to pave the way for larger changes.
I wish we had some leadership with the balls to do some post industrial revolution style trust busting