A fresh report into Unity’s hugely-controversial decision to start charging developers when their games are downloaded has thrown fresh light on the situation.

MobileGamer sources say Unity has already offered some studios a 100% fee waiver - if they switch over to Unity’s own LevelPlay ad platform.

The report quotes industry consultants that say this move is an “attempt to destroy” Unity’s main competitior in this field: AppLovin.

  • sugar_in_your_tea
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    1 year ago

    There is an ethical advertising system that works well: opt-in catalogues. I love Costco’s monthly ads, IKEA’s catalogue, Amazon’s holiday shopping catalogue, etc. When I need something, I can browse and create a shopping list.

    My problem with ads is that it tries to get me to buy stuff when I’m doing something where I don’t want to buy stuff, like watching TV, browsing the Internet, or playing a game.

    A game engine isn’t the right place for ads. Leave that to storefronts and other areas where I’m already looking to spend money.

    • LazerFX
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      1 year ago

      For those who know in the UK - the Argos catalogue was always my favourite thing to browse as a kid :D