A fresh report into Unity’s hugely-controversial decision to start charging developers when their games are downloaded has thrown fresh light on the situation.
MobileGamer sources say Unity has already offered some studios a 100% fee waiver - if they switch over to Unity’s own LevelPlay ad platform.
The report quotes industry consultants that say this move is an “attempt to destroy” Unity’s main competitior in this field: AppLovin.
There is an ethical advertising system that works well: opt-in catalogues. I love Costco’s monthly ads, IKEA’s catalogue, Amazon’s holiday shopping catalogue, etc. When I need something, I can browse and create a shopping list.
My problem with ads is that it tries to get me to buy stuff when I’m doing something where I don’t want to buy stuff, like watching TV, browsing the Internet, or playing a game.
A game engine isn’t the right place for ads. Leave that to storefronts and other areas where I’m already looking to spend money.
For those who know in the UK - the Argos catalogue was always my favourite thing to browse as a kid :D