EU Commission's microtargeting to promote law on child abuse under scrutiny
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The European Commission's use of microtargeting techniques to promote its controversial law to prevent the dissemination of child sexual abuse material is under investigation over concerns it might have violated the EU data protection and privacy rules.

According to a recently published article in the Dutch newspaper de Volkskrant, the EU executive launched last month a micro-targeting campaign to push its proposal in the countries that did not support the text in the EU Council of Ministers.

The campaign was run on X (formerly Twitter). The platform subsequently censored Danny Mekić, the author of the article, without providing an explanation.

The countries concerned are the Netherlands, Sweden, Belgium, Finland, Slovenia, Portugal, and the Czech Republic, and the ads have been viewed more than four million times. According to Mekić, they showed “shocking images of young girls alongside sinister-looking men” with “ominous music".