I think gimmicky limited-time-only products have become more prevalent in the past few years. The type of stuff that people buy because they’re curious and never buy again.
I wonder why this is the case now, maybe there’s a perceived uptick in sales of the original product when the gimmicky variety is out there?
Old marketing strat. The idea is just to get people talking about the brand. If the limited-run item doesn’t sell, or if there isn’t an uptick in the regular product’s sales (normally there isn’t) it’s no big deal. The brand got more staying power in the public’s mind. That’s what matter.
The only time I ever see limited run items is when they are on clearance shelves or at the Amish clearance place because they are absolute shit. I guess I’ve rarely actually seen limited run products near the original.
Sometimes I buy them at the steep discount (couple bucks tops) to see if I’m missing anything. Usually not. For example I bought some cotton candy balls… think cheese balls but blue and cotton candy flavored. Except they tasted more like marshmallows, being a cornstarch puff… I still have most of the container because they weren’t very good lol
Here in Australia we sold Burger sauce hot cross buns with melted cheese and pickles on it… Companies will make anything just to see if we will eat it.
You must not have been alive for the 90s when we had neon gel flavoring to draw on our oatmeal with and random balls floating in a very thick soft drink and a marvelous thing called a Gelooze.
This is nonsense of course. The colour of food makes a surprising difference in how palatable we find it.
This would never sell and heinz knows it :) even if it tasted the same.
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Ginger beer/ale is a thing. Not quite sure how it would interact with the mountain dew, but I could certainly see trying it.
I think gimmicky limited-time-only products have become more prevalent in the past few years. The type of stuff that people buy because they’re curious and never buy again.
I wonder why this is the case now, maybe there’s a perceived uptick in sales of the original product when the gimmicky variety is out there?
Old marketing strat. The idea is just to get people talking about the brand. If the limited-run item doesn’t sell, or if there isn’t an uptick in the regular product’s sales (normally there isn’t) it’s no big deal. The brand got more staying power in the public’s mind. That’s what matter.
The only time I ever see limited run items is when they are on clearance shelves or at the Amish clearance place because they are absolute shit. I guess I’ve rarely actually seen limited run products near the original.
Sometimes I buy them at the steep discount (couple bucks tops) to see if I’m missing anything. Usually not. For example I bought some cotton candy balls… think cheese balls but blue and cotton candy flavored. Except they tasted more like marshmallows, being a cornstarch puff… I still have most of the container because they weren’t very good lol
I suspect the uptick is in the limited-time-only. Maybe a chance to capture new customers too.
Here in Australia we sold Burger sauce hot cross buns with melted cheese and pickles on it… Companies will make anything just to see if we will eat it.
I’m definitely curious enough that I have to try these abominations. It’s fun
You must not have been alive for the 90s when we had neon gel flavoring to draw on our oatmeal with and random balls floating in a very thick soft drink and a marvelous thing called a Gelooze.
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I remember the green one, I tried to eat it but my brain wouldn’t let me.
Gimmicks to sell empty, bland calories, so we don’t realize people can be heavy and literally starving to death.
Are we sure about that?
Yay, teletubby vomit!
And they know that, because they already did kinda try it:
https://www.fastcompany.com/1779591/what-were-they-thinking-day-ketchup-crossed-line-perfect-purple