And speaking as a kiwi, we produce very little for ourselves. Most of our production is immediately sent overseas for better prices… This is double-bad because we’re so damn isolated.

I’ve sat amongst policy wonks trying to raise the profitability if the country and had them joking that if we could just move across the equator closer into Asia, it would all be so much easier…

My point is, the carbon miles on everything makes it awful. Sure consumers and supermarkets are changing (after legislation, certainly not before!), but the whole playing field is based around the convenience of the shipping container and it’s absolutely unsustainable.