I wouldn’t say the entire economy is centered around woke shit…but I’ll freely admit that marketing has entered into a political era in response to consumer preferences. People want to feel like their consumption behavior actually does some good in the world (it doesn’t, in fact consuming less overall is the best thing people can do…but I digress). But marketing tactics have responded with a bunch of green and pink washing that consumers are really responsive to.
Target or The Gap or whoever marketing to transgender people increases profits and does not meaningfully support transgender people. The “woke” economy is just…a regular economy with organizations vying for the attention of people who care about stuff. And people care about political stuff. But it’s hard not to believe that organizations who do this aren’t fleecing ignorant consumers for profits, in my opinion.
In contrast, for an anti-woke example, people believe ESG stocks do anything at all for the environment, when, in fact, it’s basically an indication whether an organization or a portfolio of them takes environmental or social-related risks into account. Paying attention to ESG indicators isn’t meaningfully different than other types of risk assessment and mitigation strategies, it’s just a different one.
And yet, Vivek Ramaswamy wrote a whole book: Woke, Inc, and part of his appeal is being anti-ESG. But Ramaswamy doesn’t characterize ESG as an investment strategy; rather, it’s a subset of woke-ism. The merits of an ESG investment strategy aren’t debated on whether it’s financially viable, but characterized as the infiltration of leftist ideas into finance to redistribute capital from the rich to the poor.
There’s a disconnect between what ESGs actually are and what they’re marketed as. And that disconnect relies on how people think of being “woke” or against it. Vivek Ramaswamy is exploiting people’s ignorance of ESGs for political power by framing himself as anti-woke…and people are eating it up.
The same is true of this anti-woke beer company. It’s textbook reactionary nonsense. The calendar sexually exploits the bodies of women…and y’all are eating it up.
Really, it’s a whole world of symbols and themes and relationships between them that I do not understand…but want to.
The same is true of this anti-woke beer company. It’s textbook reactionary nonsense. The calendar sexually exploits the bodies of women…and y’all are eating it up.
Finally, someone who understands the point of my post and comment.
Ultra right beer is nonsense. When I drink beer, I don’t want politics. I want a beer. I want a good beer.
I don’t care that bud put a trans woman on the can. I don’t drink that swill in the first place. I think it was a bad marketing move for obvious reasons but i didn’t sway to buy or not buy the beer. That is what marketing is supposed to do. It is to get you to buy the product.
Ultra right beer is the same mistake. If it was local, I would buy a can as an oddity to keep, but I wouldn’t consume it. It’s a novelty item.
Paying attention to ESG indicators isn’t meaningfully different than other types of risk assessment and mitigation strategies, it’s just a different one.
The merits of an ESG investment strategy aren’t debated on whether it’s financially viable, but characterized as the infiltration of leftist ideas into finance to redistribute capital from the rich to the poor.
I mean agree with it or not, it’s still taking woke principles, and using them as the measuring stick for businesses. And much like “ultra right beer”, the main reason it’s popular is marketing towards people obsessed with those politics, just esg is on the end of massive corporate investors who want to force society to change and put their money behind it, and the beer is appealing to a consumer base that wants to put their money behind their social values. Two sides of the same stupid coin, if you ask me.
Is it that fascinating? I mean, there’s an entire economy centered around woke shit, and it’s far more prevalent.
It is that fascinating!
I wouldn’t say the entire economy is centered around woke shit…but I’ll freely admit that marketing has entered into a political era in response to consumer preferences. People want to feel like their consumption behavior actually does some good in the world (it doesn’t, in fact consuming less overall is the best thing people can do…but I digress). But marketing tactics have responded with a bunch of green and pink washing that consumers are really responsive to.
Target or The Gap or whoever marketing to transgender people increases profits and does not meaningfully support transgender people. The “woke” economy is just…a regular economy with organizations vying for the attention of people who care about stuff. And people care about political stuff. But it’s hard not to believe that organizations who do this aren’t fleecing ignorant consumers for profits, in my opinion.
In contrast, for an anti-woke example, people believe ESG stocks do anything at all for the environment, when, in fact, it’s basically an indication whether an organization or a portfolio of them takes environmental or social-related risks into account. Paying attention to ESG indicators isn’t meaningfully different than other types of risk assessment and mitigation strategies, it’s just a different one.
And yet, Vivek Ramaswamy wrote a whole book: Woke, Inc, and part of his appeal is being anti-ESG. But Ramaswamy doesn’t characterize ESG as an investment strategy; rather, it’s a subset of woke-ism. The merits of an ESG investment strategy aren’t debated on whether it’s financially viable, but characterized as the infiltration of leftist ideas into finance to redistribute capital from the rich to the poor.
There’s a disconnect between what ESGs actually are and what they’re marketed as. And that disconnect relies on how people think of being “woke” or against it. Vivek Ramaswamy is exploiting people’s ignorance of ESGs for political power by framing himself as anti-woke…and people are eating it up.
The same is true of this anti-woke beer company. It’s textbook reactionary nonsense. The calendar sexually exploits the bodies of women…and y’all are eating it up.
Really, it’s a whole world of symbols and themes and relationships between them that I do not understand…but want to.
Finally, someone who understands the point of my post and comment.
Ultra right beer is nonsense. When I drink beer, I don’t want politics. I want a beer. I want a good beer.
I don’t care that bud put a trans woman on the can. I don’t drink that swill in the first place. I think it was a bad marketing move for obvious reasons but i didn’t sway to buy or not buy the beer. That is what marketing is supposed to do. It is to get you to buy the product.
Ultra right beer is the same mistake. If it was local, I would buy a can as an oddity to keep, but I wouldn’t consume it. It’s a novelty item.
I mean agree with it or not, it’s still taking woke principles, and using them as the measuring stick for businesses. And much like “ultra right beer”, the main reason it’s popular is marketing towards people obsessed with those politics, just esg is on the end of massive corporate investors who want to force society to change and put their money behind it, and the beer is appealing to a consumer base that wants to put their money behind their social values. Two sides of the same stupid coin, if you ask me.
Oh, and even the people who support esg shit Know it’s prioritizing politics over being a solid investing strategy.