Ubisoft Exec Says Gamers Need to Get ‘Comfortable’ Not Owning Their Games for Subscriptions to Take Off::An executive at Assassin’s Creed maker Ubisoft has said gamers will need to get “comfortable” not owning their games before video game subscriptions truly take off.
That happened to Comcast for a while. They milked it for a while, but it it led to them having a 10-year stock low. They’re paying a price for being the most-hated company in America. Not the price they deserve, but it’s not all sunshine and roses.
Ubisoft will have its day the same way, eventually. It won’t be the day they deserve, but it’ll still make them cry. And it’ll be their own doing.
I hope that happens to all who abuse consumers, but Ubisoft has been at it for a while now and punishment is yet to come. Hopefully you are right and that day comes sooner rather than later. Some humility will do them good.