TL;DR version:

  • From June to August, the number of active users of the AdGuard Ad Blocker extension for Chrome dropped by about 8%. But in late August, the trend reversed. The temporary slump in user growth was offset by the increased demand in the second half of the year.

  • After a brief period of turbulence that lasted about a month, we saw the trend stabilize. And while the daily number of uninstalls was still higher than before YouTube’s crackdown, it remained consistently lower than the number of daily installs.

  • After media reports and YouTube’s own statements implied that ad blockers were doomed, and especially after more and more users started noticing that their ad blocking extensions were not working properly on YouTube, we did indeed see a spike in uninstalls. However, at the same time, the number of installs also increased significantly! It may well be that the way ad blockers’ woes were amplified in the media inadvertently boosted their popularity and helped them woo new users.

  • The takeaway from all of this is that ad blockers — first and foremost, ad-blocking extensions — were rocked by YouTube’s onslaught, but survived. And, moreover, the interest has rebounded, as is evidenced by the growth in the number of active users.

  • Norgur
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    135 months ago

    Not everyone is using Youtube exclusively on their phones, you know?

    • @Varyk
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      5 months ago

      Seems like a worthwhile reason to get BlueStacks.

      • SLaSZT
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        75 months ago

        Why should I use an Android emulator to run an app on PC instead of the many browser front ends for YouTube?

        • Norgur
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          35 months ago

          or an adblocker and tampermonkey for that matter

        • @Varyk
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          -25 months ago

          People keep complaining about frontends and plugins failing and having to switch strategies, but newpipe works flawlessly.

          It’s less work.

          • SLaSZT
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            5 months ago

            I’ve never had that issue with Piped or Invidious, though sometimes I’ve had a specific instance not load. There are literal dozens of instances though.

            However, I’ve had numerous issues with Bluestacks and it’s a huge memory hog, not to mention it’s overkill to install an entire OS just for 1 singular purpose that can be done just fine on your native OS.

            It’s a layer of abstraction that’s almost entirely unnecessary except for 1 use case: watching YouTube without ads.

            • @Varyk
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              5 months ago

              It’s five clicks. That’s not a big issue for most people.

              Calling it an entire os or a layer of abstraction doesn’t negate the simplicity of 5 minutes of set up and five clicks, and then it works perpetually.

              It’s probably more trouble to set up some of these plugins and frontends.

              Also once you have any emulator installed, you can use all of your favorite apps straight on your desktop.

              It’s extremely convenient.

                • @Varyk
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                  5 months ago

                  It’s more ridiculous that you find a single 5-minute period to access years of content ridiculous.

                  • SLaSZT
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                    25 months ago

                    No, I find it ridiculous that you are recommending that others use such a woefully bloated method simply because you remember it taking 5 minutes and have used it for years.

                    I don’t intend to change your mind, I intend to imply to others reading that this is a silly and bloated way to do it that most people shouldn’t follow unless they actually require Bluestacks for something, such as app testing or to use an Android app that contains specific functionality not available on PC.

                    Also, I remember when NewPipe was ass, so it also took that dev a “really long time” to come up with a functional app. Not really sure what your point is other than to attempt to delegitimize a solution that is better than yours. :b

            • @Varyk
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              05 months ago

              Haha, an “an entire Android emulator”?

              You click twice to install it.

              Click twice to install any app.

              Click once to use the app perpetually.

              That’s not as much work as you’re pretending it is.

              • @[email protected]
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                35 months ago

                It’s more work than using an alternate front end in the browser… of which there are plenty of excellent options… all which are optimized for use on desktop. But you do you I guess.

                • @Varyk
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                  15 months ago

                  Can you give me an example?

                  It took me 5 minutes and five clicks and I’ve been using it for a year on my phone and desktop.

                  I don’t consider something that simple and convenient work, so I’m curious what you mean by “less work”. Do you mean the front ends take 3 minutes to install instead of 5 minutes?

                  Obviously can’t be down time since you can’t have a less than zero downtime, but what do you mean by “less work”?

                  • @[email protected]
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                    5 months ago

                    Piped.video and Yewtu.be are both web frontends that work in the browser and require no installation.

                    Freetube has installers for windows/mac/linux with no need for the overhead of android emulation.

                    I haven’t tried this out but I wonder if any of the popular Android youtube clients would work with Windows Subsystems for Android on Win11. It’d be way harder to setup than Bluestacks but would require less overhead.

      • @[email protected]
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        25 months ago

        I’ll chose to interpret this comment as a joke, but if anyone wants a desktop app for YouTube, check out FreeTube. No ads, subscriptions without a Google account, Sponsorblock integration, videos can be proxied through Invidious if wanted.

        • @Varyk
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          05 months ago

          Oh it’s okay, if your comment is a joke you probably don’t need to write it.

          • @[email protected]
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            35 months ago

            I meant your comment that I replied to. Suggesting emulating an Android app as the easiest way to watch YouTube on desktop is plain old silly.

            • @Varyk
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              05 months ago

              It takes 5 minutes and works flawlessly, that seems like a pretty solid choice.