It seems like if what you’re showing is what you understand they find appealing and fun, then surely that’s what should be in the game. You give them that.
But instead, you give them something else that is unrelated to what they’ve seen on the ad? A gem matching candy crush clone they’ve seen a thousand times?
How is that model working? How is that holding up as a marketing technique???
I forget the game but there was one ad that specifically said, “Don’t you hate those fake ads? Well we’ll show you what our game is really like!” I was so amazed that I downloaded the game even though it didn’t appeal to me… their ad was also fake.
I get that Google Play is “whatever goes” but it’s fucking embarrassing that Apple doesn’t police their store - they’re certainly being paid more than enough money to do it.
The most devious format is when they show a “clip” from a “totally real youtuber’s very real games people say are fake, but aren’t” series
Protip: The harder someone tries to convince you something isn’t the case, the more likely that it is. Lemme put it like this. Would you trust a restaurant that felt the need to put up a sign saying “We do NOT jack off into the clam chowder!”, no?
Isn’t it the ads that you want to be policed? Or are the screenshots in the Play Store and App Store also misleading?
It’s the app. If they’re deceiving customers then Apple should remove their app.
How is apple supposed to keep track of ads displayed within other apps and platforms, though?
I mean, if nothing else, user reports and reviews, followed by a trivially short investigation?
Firstly, this is easier said than done.
User reports are a dangerous step to take, because once they prove they do it, any company can just review bot their competition claiming it’s fake.
They could technically police their own ad networks, but most of these networks are not Apple’s so they can’t. They’d have to just hire people to go play games to get ads to click on to then take down games.
And then what’s the point? Apple is just money chasing like every other company, and most of the huge game companies do this. They’d be shooting themselves in the foot and hurting their own revenue. As much as they like to tout that they protect users, that’s something they like to say because it serves them. At the end of the day, their own best interests are far more important to them.