Threatening messages aimed to prevent digital piracy have the opposite effect if you're a man, a new study from the University of Portsmouth has found. According to the research, women tend to respond positively to this kind of messaging, but men typically increase their piracy behaviors by 18%.
Here, hold my tea.
What? I’m not a fan of beer, and I’m out of cider. I’ll just do this all hopped up on bergamot and tea.