I mean, yeah that’s mostly all true; but you’re kind of missing the point. Alphabet created the ad-soaked centralised monopoly you describe. They obviously shut down Google Video pretty quickly after buying YouTube. They bought-out or strangled competitors, leveraging their SE dominance, to get to where they are now, which is offering small pockets of content scattered about in an advertising platform. Alphabet knew what kind of monster they wanted to create and set about doing it. More adverts equals more profit. Profit must increase year on year. That’s how it works. I don’t begrudge Alphabet trying to fleece everybody - it’s how capitalism operates. I just don’t buy into the “good old Google letting me watch stuff for (almost) free” mantra.