Claims that electric vehicles don’t have enough demand may be overblown.
A new study from GBK Collective, published Thursday, found that half of the more than 2,000 US car consumers they interviewed were considering either an electric or a hybrid car for their next vehicle purchase.
This far outweighs the current ownership trends found in the study. Only 14% of those surveyed already own a plug-in or hybrid vehicle of some kind. It’s another piece of evidence of a huge opportunity for EV manufacturers to home in on the needs of these green car-curious consumers.
“These are not the same kind of customers who created the initial EV market,” GBK President Jeremy Korst told Business Insider in an interview.
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“These are later adopters, and because of that, they’re not as driven by innovation or even design,” Korst said. “They have more functional needs, and they’re much more pragmatic and thinking about the total cost of ownership both in price and in effort, like, ‘how do I charge so what’s that going to take? How much time is it going to take me?’”
I’m the opposite. I don’t drive much. The furthest I usually drive is about 60 miles and that is a once a month kind of thing, I usually just drive around town. And I could even make that round trip with a low end EV.
I have a hybrid now, but if I could afford an EV, I would definitely get one.
Yeah, I have a plug in hybrid and I see that lasting me quite a while. Usually get about 50 miles all electric which covers ~90% of my typical driving. About once a month I drive about 150 miles, and twice a year I drive on a long road trip.