"Advertising has an opportunity to be a meaningful driver of growth for us."

EA CEO Andrew Wilson confirmed the company is considering putting ads in traditional AAA games — titles that players purchase up-front for around $70 apiece. In the Q&A part of EA’s latest earnings call, Eric Sheridan from Goldman Sachs asked Wilson about dynamic ad insertion in traditional AAA games. Wilson said, “…Advertising has an opportunity to be a meaningful driver of growth for us.” He then continued, “…we have teams internally in the company right now looking at how we do very thoughtful implementations inside of our game experiences.”

  • taladarEnglish
    5·
    7 months ago

    It has all the impact, the problem is basically low voter turnout, not the method itself.

    • haui@lemmy.giftedmc.comEnglish
      11·
      7 months ago

      Not at all. Voting means going to a voting booth or mailing your vote. What you are asking is that people go against their impulses and overpower tons of marketing efforts and in many cases dark patterns that keep people addicted.

      Declaring them as equal shows lack of understanding of how advanced marketing is today. They literally employ psychologists to influence people.

      • taladarEnglish
        5·
        7 months ago

        All those same marketing techniques are also employed with actual elections.

        My point was that “voting with your wallet” works, it is not a flaw in the method, it is a flaw in the low number of people employing it that it achieves so little. It is inherently no worse than all the other things you could do that you can’t convince anyone else to join you in when protesting company’s behavior. In fact I would go so far as to say that convincing yourself that you did something and then still buying their product is actually just giving in to those very same dark patterns you mention.

        • haui@lemmy.giftedmc.comEnglish
          1·
          7 months ago

          No. It is shifting blame to the customer. This works in the company‘s favor. By now this is a really old trick and it still works.

          Yes, psychology is used in voting ads but you also have existing games that already have people hooked to a series. Hype is much more powerful than it is in gaming.

          Also, the vast majority of buyers is kids and their overworked parents who have zero time to also be highly informes about the newest schemes of gaming companies.

      • narc0tic_bird@lemm.eeEnglish
        3·
        7 months ago

        We’re talking about an entertainment product here though, not who’s going to be the next president. Voting with your wallet always works for yourself in this case. Don’t buy the ad-infested game = you don’t get an ad-invested game. Simple as that.

        Sure, if many people follow and nobody buys their ad-infested games, they’ll change it up. But even if they don’t, you still benefit by having “voted” yourself.

        • haui@lemmy.giftedmc.comEnglish
          1·
          7 months ago

          As much as I understand this, human nature ist much different. The vast majority of people doesnt care about this, doesnt know about this or doesnt prioritize it.

          Think the mother/father who works full time and has to handle parenthood in their off time. It not like they have the time to stay on top of gaming trends. They will probably scan the game for violence if at all.

          Do you think the manority of twitch and youtube viewers are kids for nothing? People are used to this and they dont mind.

          Your logic with the entertainmend product also has nothing to do with predatory marketing and dark patterns. They’re illegal in some states for a reason.