Company, which operates roughly 2,000 stores, declined to disclose number of stores where merchandise will not be available

Target confirmed Friday that it won’t carry Pride Month merchandise at all stores in June after the discount retailer experienced a backlash and lower sales over its collection honoring LGBTQ+ communities.

Target, which operates roughly 2,000 stores, said decisions about where to stock Pride-themed products, including adult apparel, home goods, foods and beverages, would be based on “guest insights and consumer research”.

A Target spokesperson declined to disclose the number of stores where the merchandise will not be available, but the company said its online shop would offer a full assortment. The moves were first reported by Bloomberg.

  • disguy_ovahea@lemmy.world
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    7 months ago

    Let’s be honest. This collection isn’t supporting the LGBTQ+ community, it’s exploiting it. They don’t donate the profits to HRC, and they don’t feature designers from the community. It’s all cheaply made, high margin, bottom line padding.

    • the post of tom joad
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      7 months ago

      And if there were even an illusion, a modicum of good for the community from, or even maybe… normalization, awareness of lbgtq and their struugle for human rights built up from this crass exploitation, the illusion shatters at times like this one. They drop even this pittance, the slightest nod towards support of lbgtq the instant it may hurt their bottom line.

    • DominusOfMegadeus
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      7 months ago

      Exactly. The burn-the-world-down capitalists and the right wing fascists can all go drown in a tub of bleach. I have have very few fucks left to give if one group upsets the other.

    • Kalcifer
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      7 months ago

      Deviation from the norm will be punished, unless it is exploitable.

    • ryan213@lemmy.ca
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      7 months ago

      So you’re saying the right-wingers can see right through this and are actually being the good guys!? Well, I’ll be damned. /s