• I_Fart_Glitter@lemmy.worldEnglish
    13·
    5 months ago

    The sexualization and desexualization of M&M ladies were both very successful marketing schemes. How often do you get prime time Fox News Bros yelling about M&Ms, left leaning news outlets and famous and non famous folks on every social media platform making fun of the Fox News Bros who are so upset about the less sexy M&M ladies? So much free marketing, just by putting them in more comfortable shoes.

    • kwomp2English
      3·
      5 months ago

      Might be a free win for the company, which of course only cares about profit, but I think it’s still somewhat important development of discourse as it is the dismounting of sexism

      • I_Fart_Glitter@lemmy.worldEnglish
        3·
        5 months ago

        Well, sure. And I’m all about comfy shoes, but I feel the need to point out that one can be a feminist while wearing white knee high block heel boots or stiletto pumps!

        • kwomp2English
          1·
          5 months ago

          Of course you can. The female m&m was not depicted as a feminist though, was it?

          • I_Fart_Glitter@lemmy.worldEnglish
            1·
            5 months ago

            Let the Green M&M Be a Nasty Little Slut

            For those familiar with the iconography of the green M&M, this change is nothing more than tectonic. I imagine it is similar to how the people of Wittenberg must have felt watching Martin Luther nail his 95 Theses of the Protestant Reformation to the church door. But it is also a major error on Mars Wrigley’s part, because the green M&M being a dirty slut, as signified by her iconic white go-go boots, is precisely what has engendered her a devoted fan base, particularly among similarly libidinous women and gay men who have embraced the character. Consider, for instance, this ad where she does erotic ASMR for no reason other than to give the male M&Ms a massive boner, then feigns ignorance at the impact her performance has. Can we, or should we, attempt to put a cap on such virulent, untrammeled female sexuality? Can you stop the wind from blowing? Can you prevent a dog from vomiting after eating too much cheese? Can you keep Twitter libs from being self-righteous about adhering to COVID protocols? No, you cannot.

            The green M&M has spent decades building her brand as a horny, sexy bitch, and for what? For her creators to give her Larry David footwear in the name of feminism? For Mars Wrigley to give themselves pats on the back and big fat fucking raises at the next corporate retreat in Palo Alto? Guess what: the green M&M is a feminist, and she’s a dirty slut. We are real, and we exist, and we refuse to tolerate this disgusting attempt at erasure. We are given so little, and we have tolerated so much. Let the green M&M keep her go-go boots. Let her get blackout and suck dick in the bathroom at Acme on a Wednesday. This is what we want. This is what we deserve. This is what she deserves.