• Varyk
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    4 months ago

    Only one guy is listed as the creator, Steve wilhite, who says “jif” is correct, famously and infamously making the pronouncement with a gif when he received his lifetime achievement award haha.

    https://www.youtube.com/watch?v=CBtKxsuGvko

    Apparently, a common joke around his office was “choosy developers choose gif”, a play on jif commercials.