The company’s founder, Harvey Karp, said the pricing change was necessary to “bring in revenue,” noting that the company was not underwritten by a university or the government, and must survive on its sales alone.

He said his ultimate goal would be to see the Snoo paid for by the government or by insurance companies, but it’s unclear if there has been any substantive movement toward achieving that end.

i sympathize with parents who can’t be assed to rock their own babies, but i’ll go to my grave having never supported tax OR insurance dollars being spent on a fucking $1700 bassinet