I think what they mean is that its not taylor swifts music that is impressive. She spends a lot of time nurturing her fan base and puts on the kinds of shows they want to see.

I think its fair to have the discussion around whether its difficult to write the music she does. I’d argue the instrumentals are usually very simple, and many songs use electronic versions rather than live instruments. Its both over simplistic and mechanical but its very catchy and repetitive.

The lyrical content is another side of it and she is a strong singer, although the perspective she carries in songs misses with a lot of the older crowd for some reason. She comes across to me as someone who is adept at turning misfortune into fortune. After long enough its hard to feel bad for misfortune when you know it will work out in her advantage anyways, and I’m sure she knows this too.