LinkedIn users in the U.S. — but not the EU, EEA, or Switzerland, likely due to those regions’ data privacy rules — have an opt-out toggle in their settings screen disclosing that LinkedIn scrapes personal data to train “content creation AI models.” The toggle isn’t new. But, as first reported by 404 Media, LinkedIn initially didn’t refresh its privacy policy to reflect the data use.

The terms of service have now been updated, but ordinarily that occurs well before a big change like using user data for a new purpose like this. The idea is it gives users an option to make account changes or leave the platform if they don’t like the changes. Not this time, it seems.

To opt out of LinkedIn’s data scraping, head to the “Data Privacy” section of the LinkedIn settings menu on desktop, click “Data for Generative AI improvement,” then toggle off the “Use my data for training content creation AI models” option. You can also attempt to opt out more comprehensively via this form, but LinkedIn notes that any opt-out won’t affect training that’s already taken place.

The nonprofit Open Rights Group (ORG) has called on the Information Commissioner’s Office (ICO), the U.K.’s independent regulator for data protection rights, to investigate LinkedIn and other social networks that train on user data by default.

“LinkedIn is the latest social media company found to be processing our data without asking for consent,” Mariano delli Santi, ORG’s legal and policy officer, said in a statement. “The opt-out model proves once again to be wholly inadequate to protect our rights: the public cannot be expected to monitor and chase every single online company that decides to use our data to train AI. Opt-in consent isn’t only legally mandated, but a common-sense requirement.”

  • ryper@lemmy.ca
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    3 months ago

    The terms of service have now been updated, but ordinarily that occurs well before a big change like using user data for a new purpose like this. The idea is it gives users an option to make account changes or leave the platform if they don’t like the changes. Not this time, it seems.

    They should be required to delete their training data and start over after people have had a chance to opt in.

    This isn’t just in the US; I’ve got the setting in Canada and I’d assume it’s in just about any country where LinkedIn is available that isn’t on the very short list of exceptions.

    • SeaJ@lemm.ee
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      3 months ago

      But if they didn’t get free resources, they wouldn’t be profitable!

      Sadly that is the excuse many AI companies use.

    • FrostyPolicy@suppo.fi
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      3 months ago

      I’m in the EU and that section in the settings isn’t even there. I guess they aren’t doing it here, for now at least. Probably due to GDPR.

    • njordomir@lemmy.world
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      3 months ago

      If we can’t put the cat back in the bag, then the stolen data should be open-sourced and they should be regulated out of the AI space for a few years to allow companies not stealing data (I assume there are some) to catch up.

  • Sineljora
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    3 months ago

    What’s the best way to salt your LinkedIn profile to provide bad data for GenAI improvements?

    • 4am@lemm.ee
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      3 months ago

      Get chatGPT to write the field values for you

    • aleq@lemmy.world
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      3 months ago

      Just write some content without no soul and not a shred of humanity present. I.e. use the platform as intended.

    • Dizzy Devil Ducky@lemm.ee
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      3 months ago

      Just copy every post you find on something like LinkedIn Lunatics. Spread them out over the course of a certain interval of time since you’d hope they have spam filters, making sure to repeat the same things and continue adding stuff to the list. Do this for as many accounts as you are able to make.

      Enough people do it and hopefully their AI would be constantly saying batshit things, hopefully, assuming the accounts don’t get blocked.

      • Empricorn@feddit.nl
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        3 months ago

        Enough people do it and hopefully their AI would be constantly saying batshit things

        How would you be able to tell the difference?

        • Dizzy Devil Ducky@lemm.ee
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          3 months ago

          I assume currently any AI they might be making would have some level of sanity to it and will give sane responses. So if enough people poison the data, the number of sane responses would probably go down if there’s more LinkedIn Lunatic type responses in the training data than normal responses.

      • pdxfed@lemmy.world
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        3 months ago

        Because they have real data protections and MS knows it’s illegal. Funny how actually enforced regulations protect citizens.

        I think a lot of these companies have been going ham because they know something is coming in the US and they want to do all their pillaging while it’s still technically legal and current, monetizable data.

    • alphacyberranger
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      3 months ago

      Thanks. I just checked the Advertising Preferences as well. Holy fuck the data they are collecting is insane.

  • perviouslyiner@lemmy.world
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    3 months ago

    When your first notification about the change is a Mastodon post telling you to look for a pre-checked checkbox that wasn’t there before…

  • ryper@lemmy.ca
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    3 months ago

    LinkedIn’s blog post on this isn’t at all apologetic, just “the privacy policy already let us do this but we’ve updated it to be clearer.” I was expecting them to say something accidentally went live early or there was some other mistake. Nope, it’s all according to plan. Fuck you LinkedIn.

  • Allonzee@lemmy.world
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    3 months ago

    Much like Facebook, if you participate in LinkedIn, I question your judgement.