Improving online advertising through product and infrastructure | The Mozilla Blog
blog.mozilla.org
LAURA CHAMBERS, CEO, MOZILLA CORPORATION As Mark shared in his blog, Mozilla is going to be more active in digital advertising. Our hypothesis is that we n

cross-posted from: https://lemmy.zip/post/23894598

Despite its emphasis on protecting privacy, Mozilla is moving towards integrating ads, backed by new infrastructure from their acquisition of Anonym. They claim this will maintain a balance between user control and online ad economics, using privacy-preserving tech. However, this shift appears to contradict Mozilla’s earlier stance of protecting users from invasive advertising practices, and it signals a change in their priorities.

  • parpol@programming.dev
    141·
    2 months ago

    It doesn’t track users. It collects anonymous statistics and assign them to a unique ID without storing any other information about the user.

    And it IS meant to replace cookies, but you can’t just replace them all at once and disable the legacy cookies. It is going to have a gradual transition.

    And they did tell us about this many months ago.

    • tiddyEnglish
      131·
      2 months ago

      I hate to say but technically collecting statistics is non-anonymous identifiable tracking, especially in this age where theres so many datasets companies can coorelate them to

    • BearOfaTime@lemm.ee
      82·
      2 months ago

      Hahaha, because data can never be de-anonymised, right?

      Oh, yea, that’s repeatedly been show to not be true.

      • parpol@programming.dev
        12·
        2 months ago

        That depends entirely on what kind of data is stored and how often a new unique ID is created, and that’s something users can seize control over.

    • underisk@lemmy.ml
      1·
      2 months ago

      It tracks anonymous statistics, without my express consent, for the benefit of a third party. I do not care if it exists to replace cookies, because I’m not even convinced that cookies need to exist at all anymore. What utility do they provide to the actual person using the browser that can’t be accomplished through some other more modern API? If the only functionality left to replace is tracking people then maybe just deprecate them and move on.