• brown567
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    3 hours ago

    Remember, take extra care not to forget capitalization and formatting, spelling Jell-O™ as jello, for instance, greatly increases the risk of genericization

  • weariedfae@lemmy.world
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    22 hours ago

    Okay but like, when I ask for a Sharpie I do not want to be handed just any piece of shit marker.

  • lemonmelon@lemmy.world
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    19 hours ago

    I view this as a checklist of brand names that require additional assistance in falling off of the trademark cliff and crashing down onto the rocks of common usage below.

  • Paradachshund@lemmy.today
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    1 day ago

    So what tips it over the edge into losing the trademark? Cause many of those things on the at risk list are completely generic in common parlance already.

    • edgemaster72@lemmy.world
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      22 hours ago

      I have no idea how it actually works, but I would guess a court ruling or something invalidating the trademark. I don’t think the USPTO would just go around stripping trademarks for funsies, but if one got challenged in court that could very well lead to a judgement like “yeah, a popsicle is just so broadly understood as this class of thing you don’t have ownership over that anymore”

    • mindbleach
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      1 day ago

      At a guess? Someone trying to enforce it and failing. I don’t think there’s any hard cutoff, because it would be nigh impossible to measure; you’d just have to do a vibe check for a jury or trademark office.