Do you think it would be possible (and how could we get it done?) to unite millions of people who collectively agree to target an individual company for a short time unless the company meets our demands? For example, for the month of March we all pledge to not purchase anything from Apple unless Apple does XYZ… Either they do it, or we tank their stock… Move on to the next company target
When people organized against Bud, the stock price took a hit, they are no longer the #1 beer brand in the US having been supplanted by Modelo.
https://www.vox.com/money/2023/8/4/23818909/modelo-bud-light-sales-ab-inbev-constellation-brands-dylan-mulvaney
Oh nice… I want to use the boycott as a threat though… Like, did Bud light actually change anything to prevent the boycott?
Nope. They just took the hit.
Hmmm… Yeah… I’d want to do a “change XYZ or else” kinda campaign