• Zier@fedia.io
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    1 day ago

    This looks like an 80’s marketing attempt to make a low class brand an ultra-high end brand. Except Jaguar is a high end brand already. It appears that the overly masculine “jaguar” brand is becoming a very feminine looking brand. This feels like a cosmetics line more than a luxury automobile. jaguar lipstick, for the animal in you. rawwwrrrrrrrr!

    • AwkwardLookMonkeyPuppet@lemmy.world
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      21 hours ago

      Jaguar was a high-end brand. They haven’t actually been high-end in anything except price since Ford bought them in 1989, and then Tata Motors (an Indian company) in 2008. It’s a shame too, because they used to be beautiful and elegant cars.