god that’s heartbreaking. i had never heard of any of this before today. what a massive implosion.

maybe i’m too dumb or old, but i cannot wrap my head around why “fans” are loyal to some sponsored content/native marketing organization like this enough to follow some kid around youtube and crap on their content. or harass someone doing their job. having to do tons of social media content professionally seems soul destroying… especially because “the bosses” only think about The Algorithm and maybe saw some SEO snakeoil pub telling them it’s better to generate 8 weak outputs than 2 strong outputs worth watching, because the “goal” is to harvest all those passive clicks and views of people who are bored out of their skull barely playing on their phone… instead of maybe targeting someone actively engaged and searching for something well made and relevant to their interests.

so you get overpaid bozos who don’t know fuck about shit leaning heavy on underpaid young people to make more internet garbage for the sake of making more internet garbage, and then later complaining that views per output are down or reactions are lukewarm or engagement is off. imagine that job and then a handful of fuckups following you around and shitting on your online presence because you’re doing what you’re told in order to have a roof over your head and food to eat and dreams of a mildly secure future.

as someone who was once idealistic and full of energy and stamina that was taken advantage of by ego-driven and deceptive exploiters: beware assholes, the rest of us can come together and build a world without a place for you in it.