We’re about to find out which companies and brands actually give a shit versus those just support gay people because it’s cool, aren’t we.
The only color of the rainbow these companies care about is green.
This is why the LGTBQ community expresses concern over corporate cooption and appropriation of pride events. Never ever trust corporate America. They may proclaim inclusion and equality but it’s a thin veneer of marketing to make cash on perceived “trends”. The only war is class war. They don’t care who you are, they will say they support you up to the minute they lay your ass off for the company having one marginally poor financial quarter. They will drop you like a bag of dirt when they can cash out with a bonus. Investors, stockholders, and upper management are their only true concerns.
