Also sourced from Chiphell, the Radeon RX 9070 XT is expected to command a price tag between $479 for AMD’s reference card and roughly $549 for an AIB unit, varying based on which exact product one opts for. At that price, the Radeon RX 9070 XT easily undercuts the RTX 5070, which will start from $549, while offering 16 GB of VRAM, albeit of the older GDDR6 spec.
AMD is notorious for screwing their releases, they usually announce prices very close to NVIDIA, then reviewers give them subpar reviews and after a couple of months they start to lower the prices but it is usually too late and very few reviewers are updating their verdicts so people think they are still crap even though now the price is a lot more competitive making the whole package a bargain.
I don’t know why they do it that way, and I can only imagine that this hurts their brand and sales.