People with less AI literacy often see the technology as ‘magical’ and awe-inspiring.

The rapid spread of artificial intelligence has people wondering: who’s most likely to embrace AI in their daily lives? Many assume it’s the tech-savvy – those who understand how AI works – who are most eager to adopt it.

Surprisingly, our new research (published in the Journal of Marketing) finds the opposite. People with less knowledge about AI are actually more open to using the technology. We call this difference in adoption propensity the “lower literacy-higher receptivity” link.

  • OgmiosEnglish
    5·
    4 hours ago

    Neither the position to keep all the old solutions because they are old nor to adopt all the new solutions because they are new is sensible.

    That’s what really bothers me about it. I actually got an education in STEM and was really hyped to contribute to building new technologies, until I came to understand that the people leading the charge appear to be hardliners driving as forcefully as they can to implement a completely artificial world right here and now.