For example, Britain’s national mapping organisation’s brand is associated in our national consciousness with going to a small shop in a quaint village to get a map showing how to walk up a mountain. It’s called Ordnance Survey. If that sounds like Artillery Research to you, that’s because the project started because the king wanted to know how to accurately bomb Scotland.

  • MrsDoyle
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    3 hours ago

    In the staff fridge at work someone used to label their milk as “breast milk” and people would go eeeww. Like it was snot or something. But from a cow’s breasts? Fine! So weird.