Think of it on the flipside. If I make a website, I don’t control who accesses it, and if I run ads or something, figuring out where that revenue is coming from is quite difficult. It can be done, but if I have to pay taxes to a hundred different countries, that’s quite the burden.
I don’t know how DSTs work in practice, but ideally we’d just discourage ads in general. Paying taxes on actual transactions (sub fees and whatnot) is easy, and ads suck.
These taxes usually have minimum revenue requirements that smaller players wouldn’t meet. Canada’s DST requires at least $20m in Canadian digital services revenue and €750m in global revenue.
It’s actually pretty easy to know which country an IP belongs to. ARIN, RIPE, etc all keep public databases tracking what ASN blocks are allocated to each country.
And then you need to go file tax forms in each of those counties, track which ads were seen by which IP block, etc. If you’re a smallish company, that’s a nightmare, esp. if it’s relatively small numbers for each country.
Something like sales tax/VAT is easy since you can probably have your payment processor handle it, but if you’re monetizing through ads/affiliate links, you’re in for a world of pain. That’s awful, and I honestly would just block huge swaths of the would instead of dealing with it until my business got big enough.
If you want competition against big tech, this isn’t how you do it.
Think of it on the flipside. If I make a website, I don’t control who accesses it, and if I run ads or something, figuring out where that revenue is coming from is quite difficult. It can be done, but if I have to pay taxes to a hundred different countries, that’s quite the burden.
I don’t know how DSTs work in practice, but ideally we’d just discourage ads in general. Paying taxes on actual transactions (sub fees and whatnot) is easy, and ads suck.
Since all countries have long traditions in requiring that from a business, it doesn’t matter if it’s difficult or not.
It den essentially requires user tracking, no? Or some complex IP-based guesswork?
Maybe it’s tractable for larger businesses, I’m more thinking of smaller players who don’t have billions in revenue.
These taxes usually have minimum revenue requirements that smaller players wouldn’t meet. Canada’s DST requires at least $20m in Canadian digital services revenue and €750m in global revenue.
Is that pretty consistent? There are dozens of countries with laws like this.
The OECD has been working on an agreement that will probably include standards, but Canada and other countries got tired of waiting.
You think you can ignore laws just because you are small?
I think the laws should be designed to not be overly burdensome on companies of any size.
That’s a nice thought.
It’s actually pretty easy to know which country an IP belongs to. ARIN, RIPE, etc all keep public databases tracking what ASN blocks are allocated to each country.
And then you need to go file tax forms in each of those counties, track which ads were seen by which IP block, etc. If you’re a smallish company, that’s a nightmare, esp. if it’s relatively small numbers for each country.
Something like sales tax/VAT is easy since you can probably have your payment processor handle it, but if you’re monetizing through ads/affiliate links, you’re in for a world of pain. That’s awful, and I honestly would just block huge swaths of the would instead of dealing with it until my business got big enough.
If you want competition against big tech, this isn’t how you do it.
Why do you think the ad network wouldn’t handle it similar to how payment platforms already handle sales/VAT?
I guess they could? I doubt they would if they weren’t required to though. Paying for ad space has nothing to do with taxes on revenue.