Writer:“Hey Boss, I finished today’s news story.”
Boss: “Oh, this Reddit, is it a good source we should use in the future?”
Writer: “Oh, yeAahhH…there’s loads of things on here…WwoAh, look sOmeone’s argument with their ex, and they’re not getting the support they wanted in the comments section. Oh, tHerE’s someone’s cat knocking over a vase. NoOo other news station has any of this stuff! Someone’s got their week allll lined up for them… I’ll be soOon on my way to the top of I keep this up”
I only keep my account for family and close friends. Occasionally I will see pages I follow. Every comment, just about, on that post is people either continuing the conversation for the Reddit post or a joke about the type of content. I figure, they get a lot of engagement when they first started doing this, and just followed the pattern to keep people seeing them in their feed. Same gimmick as the rage bait and the pseudo-wholesome content.