The image is a reddit post with the following text (automatically transcribed):
I remember I got into an argument on reddit awhile ago with a person over Italian food. It got to the point they were following me into other subs to harass me. I clicked on their profile to block them and their most recent post was them drinking their own piss on r/piss. At that moment I realized I had spent so much pointless time arguing about the taste of food with someone who drinks their own piss as a hobby. This site is a shit hole.
It “drives engagement.” The old marketing trope that sex sells has given way to rage sells. Piss people off, get them involved in a pointless internet debate, push that dopamine button in your brain because you’re right and that asshole is wrong and this is why, and boom, another social media addict. Oh hey what’s this, a funny meme? Sure I’ll click that and maybe reply in that thread too…
It’s super effective.
You are so right. It drives engagement big time. I wonder how many rage inducing comments are just bots trying to engage you? I read recently that 67% of Internet traffic is bots and growing. No idea if that is correct, but surely the actual number is on the rise with no signs is stopping. Maybe 99% of all rage battles online will be between two chatbots. Ahahahaha