‘Unlike some of the 3P [third-party] apps, we are not profitable,’ Steve Huffman says in defending the move to charge for high-volume API access.

  • Varyk
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    1 year ago

    So with all the subreddits going dark, is Reddit going to lose a lot of ad revenue? Will the subreddits going dark actually hurt the company? Because that would be great.

    • Dandylion@beehaw.org
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      1 year ago

      As someone in the advertising industry - they most likely will just recover the revenue when people flock back after the black out. The only way they truly lose ad revenue is if people leave for a very extended amount of time. Basically - they’ll have *lower *impressions (not zero, because people are still there today) in the next few days but they will recover, and it’ll be seen as a “dip” but not a loss.

      • setsneedtofeed@beehaw.org
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        1 year ago

        I’m actually curious if there will be a spike on Wednesday and after with people logging in to look at the “aftermath”. Remember: Negative engagement is still engagement!

        • knotthatone@lemmy.one
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          1 year ago

          It made more sense when it was just about building awareness. We’re well past that point, management is aware. We got our “take it or leave it” answer from spez.

          • Hyperz@beehaw.org
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            1 year ago

            This is the sad truth. I honestly can’t wait until Spez finds out that his glorified RSS feed isn’t worth as much as he thought it was come the IPO. One of their investors already got the memo.

        • httpjames
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          1 year ago

          I think subs will go dark longer than 48 hours, or at least I hope so.

          • Serval
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            1 year ago

            I’m sure that lots of moderators want to protest until third party apps are saved, but at the same time they like too much their subreddit’s community to risk it to be banned/to risk their place as mods.

          • HQC@beehaw.org
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            1 year ago

            I agree. Everything I have seen so far has been pretty generous and has left some part of the bridge intact. But there’s a very good chance many subs will stay dark when nothing changes.