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• Google is rolling out "Enhanced Ad Privacy" to Chrome. • The feature allows websites to target ads based on the user's browsing history. • The feature notification pop-up is available for some Chrome users. • Google plans to opt out of third-party cookies for targeted advertising. • Themes are determined based on the user's browser history via the Chrome Themes API. • Some users complain and ask to disable the feature. • The pop-up window is regionally-variable and offers the option to turn off theme API support. • Apple and Mozilla will not use themes for privacy reasons.
The time has come to burn Google to the ground, not that anyone will.