I know who Data and Spot are and what “Ode to Spot” is but I only have a very vague idea what a “Hallmark” is.

The eye hook through the top of his head kind of ruins the feel-good effect for me.

Those are all really neat this year. My dad used to have all the OG lighted ships from Hallmark. I always hoped I’d get them but they went to a boy cousin. Maybe this is where I now start my own collection.

If this was a different franchise I would see this as hyper commercial pandering and useless plastic junk.

But every year my good friends and I have an ornament exchange party where we are supposed to bring an ornament that embodies ourselves in some way or another. This would be perfect, as obviously me being here I love star trek, animals and Data is one of my favorites. Alas on the website I don’t see a direct way to buy this in Canada.

I wish Hallmark would have a better balance between promoting and featuring new shows and dial back having yet another 1701 TOS or TAS era model.

Given that Data’s connection to Spot was a significant plot/character point in Picard season three, I can get behind this one.

The Bagey one is however the only truly fresh collector’s item that profiles a currently running show.

However, they completely lost the window with our kids to get them interested in collecting. They would have loved a Discovery or more positive Lower Decks ornament a couple of years back. There was nothing.

Now, they’ve moved on to other fandoms that actually had stuff to collect. They each still have their favourite Eaglemoss Voyager and 1701-D ship models prominently on display in their rooms, but other franchises have crowded out interest in Star Trek.

As I have mentioned previously, Jon Van Citters and the CBS side really need to take a lesson from colleagues in the Paramount Teenage Mutant Ninja Turtles team who have moved TMMT from niche collectibles back to main stream tie-ins that are worth 10 times the value of their new movie.