Meta is starting to ramp up its growth-hacking tactics for Threads in a bid to boost engagement on the Twitter competitor.

  • Margot Robbie@lemmy.world
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    1 year ago

    Do they really want the people who stayed on Facebook that drove out the initial wave of cool users to go to their new site and drove people away too?

    I don’t really understand Facebook’s logic here. It’s widely known that throwing money at a social networking site doesn’t create sustainable growth, see Google Plus as an example.

    Besides, it seems to me that Threads is just filled with blue checked celeb accounts nowadays and they (usually their social media person) barely ever post anything there, nevermind anything interesting or funny, and I don’t think people actually care for that at all.

    • UnspecificGravity@discuss.tchncs.de
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      1 year ago

      Someone in a boardroom probably had a neat bar graph and PowerPoint describing how getting Grandma into IG is going to make them a fortune.

    • restingboredface
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      1 year ago

      I mean, how long have they been pouring money into the VR stuff that only their employees were using?