YouTube’s ad blocking crackdown is facing a new challenge: privacy laws | Privacy advocates argue YouTube’s ad blocker restrictions violate the European Union’s online privacy laws.::YouTube is launching a “global effort” to crack down on ad blockers, but some privacy advocates in the European Union argue that it’s illegal.

    • Viking_Hippie@lemmy.world
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      1 year ago

      So Google are a bunch of scammers?

      Yeah, their whole business model is a scam. A currently (mostly) legal one, but a scam nonetheless.

      • lorkano@lemmy.world
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        1 year ago

        I can’t blame them for wanting to restore monetization as adblockers removed most of the revenue from those platforms. But fighting adblockers is not a way to do this. They should either change entire YouTube business model to pay to access, or rework ads to be less annoying. If ads were not annoying as fuck, people wouldn’t be pushed to install adblock in the first place. Adblock became popular when video ads with sound started popping up on the websites. This includes video ads in YouTube videos, people just hate to watch video ads.

        • LemmysMum@lemmy.world
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          1 year ago

          For every person using an ad blocker there’s 10,000 that don’t. Going after the fraction of a percent of perceived lost revenue from people who wouldn’t click your ads or buy your products anyway is just the epitome of greed.

          • noneya@lemmy.world
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            1 year ago

            Agreed. There is always a subset of customers in which a business loses money. The corporations today have grown soft and cannot stomach a loss. It’s time we stop catering to weak companies and start catering to those who understand the risks associated with owning a business.

            • gian @lemmy.grys.it
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              1 year ago

              Nah, their problem is some analyst, which does not understand what he was speaking of, who decide that the company should grow by x% in the next quarter. If the company grow only by x -1 % then investors sell, the stock lose value, the shareholders are poorer and the big wings of the company may lose their job due to “loss of confidence in the management” from the shareholders.

        • andrew_bidlaw
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          1 year ago

          Are ads cheaper now? I imagine with combined slots of ads, their duration, size on the screen they aren’t as expensive as they were and letting their clients get more for the same price. Compare one textual block from early android’s free apps to fullscreen video ads being a norm, same with youtube, chains of long videos. It seems they caused the deterioration of their own market. I imagine what actual statistics of clicks-per-show look like if they are so desperate. We sometimes hear of how premium superbowl or olympics ads are, and here it feels the exclusivity of access to consumer isn’t valued. You buy a slot, but your ad is sandwiched between other random products. How is that exclusive? Businesses would get used to it, but their incencitive isn’t there. If they pay big bucks, they want to buy a billboard, not a small string in a tabloid.

          As other person have said, users with blocks are a minority. But, what’s important, bashing them is a reputational thing. Google’s advertising and data-farming business. This gesture is good to promote at the board meating, to their regulars, and maybe charge a bit more. Also important that these blockers kill tracking devices like invisible pixels, so it may be a bigger reason to implement that than some loss of ad revenue.

  • Decentralizr@lemmy.world
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    1 year ago

    People getting crazier by the day… someone just told me I am supporting piracy by blocking ads! Like what?

    • Klear
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      1 year ago

      - You’re supporting piracy!

      - Thanks for noticing!

  • Ragerist@lemmy.world
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    1 year ago

    Wouldn’t Netflix’s password sharing fall under the same law then?

    They use user information like connected wifi and position data to determine if a device is used away from the defined “home”.

    • scarabic@lemmy.world
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      1 year ago

      GDPR doesn’t say you can never use any form of user data. It says a lot about what data is considered personal, what kind of disclosure and consent you need to setup first (mostly terms of service stuff), how you can store that data, how you can use it, and what responsibilities you have to remove or produce a copy of that data on demand. Until you’ve implemented GDPR it can be hard to understand what it is. But it’s not a super bonus +1 magic shield for all information.

    • Khanzarate@lemmy.world
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      1 year ago

      No.

      Netflix logging your IP is the equivalent of taking a photo of someone in public. Not ideal if you’re into privacy, but it’s a public place, so it’s your problem. YouTube’s Adblock detection is equivalent to patting them down to see if they have a weapon and requiring their ID. The software actively looks for changes, using technology that could detect what extensions you have installed, gather data to profile you better for ads, and monitor what you’re doing in your browser while the tab is open.

      Both are ultimately for the same purpose, to prevent people from avoiding to pay them, but methods matter.

        • MrOxiMoron@lemmy.world
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          1 year ago

          Wow, so basically blacklisting email sender’s on ip address isn’t allowed either? When is an IP address, an individual and when is it just a machine in the cloud?

          • Aux@lemmy.world
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            1 year ago

            GDPR does NOT prohibit storing any information indefinitely if it is required for proper functioning of the service. If the service bans you by IP, they need your IP indefinitely to function properly and GDPR doesn’t apply. Just like you can’t remove yourself from a creditor black list, and it will have a lot more personal information than just an IP address.

  • AutoTL;DR@lemmings.worldB
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    1 year ago

    This is the best summary I could come up with:


    As YouTube tightens its restrictions on ad blockers, privacy advocates in the European Union are betting that government regulations can put a stop to the crackdown.

    One privacy expert, Alexander Hanff, filed a complaint in October with the Irish Data Protection Commission (DPC).

    Hanff argues that YouTube’s ad blocker detection system is a violation of privacy — a charge Google denies — and illegal under EU law.

    The European Commission seemed to reverse its stance in a proposed reform of its privacy law in 2017, stating that website providers should be able to check whether a user is using an ad blocker without their approval.

    Patrick Breyer, a German digital rights advocate and member of the European Parliament, writes on Mastodon that “YouTube wants to force us into surveillance advertising and tracking with an anti-adblock wall.” Breyer says he is also asking the European Commission about the legality of ad blocker detection systems under the ePrivacy Directive.

    It’s a bit too early to tell how the commission will respond to Hanff’s challenge, but the outcome likely won’t result in any changes to the existing system for those of us in the US.


    The original article contains 827 words, the summary contains 192 words. Saved 77%. I’m a bot and I’m open source!

    • tinsukE@lemmy.world
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      1 year ago

      sigh

      For me, the most important bit was the basis of the claim that YouTube would be breaching privacy, and this is it (completely missing from the “summary”):

      “AdBlock detection scripts are spyware — there is no other way to describe them and as such it is not acceptable to deploy them without consent,” Hanff tells The Verge. “I consider any deployment of technology which can be used to spy on my devices is both unethical and illegal in most situations.”

    • speaker_hat@lemmy.one
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      1 year ago

      One privacy expert, Alexander Hanff, filed a complaint…

      I bet he always locked his bedroom door room as a teenager

  • AMillionNames
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    1 year ago

    Substitute Alexander Hanff for privacy advocates, he’s the one pushing this, this is just basically a re-submission of this: https://lemmy.world/post/7027225

    The problem with his logic is that even if those scripts fall within Article 5.3 of the ePrivacy Directive, there are exceptions provided under that very same law that apply to them. There’s a bunch of directives that provide examples, but none is a clear-cut example of what is being debated.

    There’s also Patrick Breyer, but his claims overextend themselves because Google already provides a way to opt-out of the “surveillance advertising and tracking” he claims exists, which if it does without the ability to opt-out, would already be sue-able.

    Calling ad detection “deploying spyware to our devices”, which is what Hanff is going for, well, does their ad detection aim to gather information about a person or organization and send it to another entity in a way that harms the user by violating their privacy, endangering their device’s security, or other means?

    It seems to hinge on how much detecting adblocking would be considered gathering private data versus how it would be considered certifying a lawful business transaction whereby you have agreed to watch ads that people paid for to levy the cost of the service itself.